About

WE BELIEVE... Great organizations are driven by purpose not just profit. In the power of mentorship, second chances and an open-mind. That creativity makes the world sparkle. That we live in a time where women are celebrated for listening and speaking their truth. In celebrating dynamic, curious, and diverse women in creative industries. In building an authentic community of female creatives that can empower one another through thoughtful engagement.

We are Project Mentor.

OUR STORY In 2018, on International Womens Day, Lauri Levenfeld and Adrienne Arieff launched Project Mentor after realizing there was a deficiency in effective mentoring with young women trying to land their first job or re-entering the workplace in creative industries. We’ve made it our business to talk with dynamic women around the country and ask the tough questions —about their struggles, successes, and how they are succeeding. We then work with these women and utilize them as mentors to empower young women on the vast scope of careers and possibilities in creative industries.

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During the early 2000’s Adrienne worked on educational initiatives and public relations in London at Burberry and UNICEF in NYC. Most recently she was founder and CEO of Arieff Communications and SVP at OutCast navigating the ever-changing world of communications, branding, partnerships and digital marketing.

She is an integrated marketer who likes to lead, build and transform brands. Clients have included: adidas, amazon, Burberry, Facebook, Lexus, method and Equinox Fitness. She currently consults for The AEA Advisory she founded in 2015 and Project Mentor she co-founded in 2018. From a young age she has volunteered/or advised several non-profits, Venture Capital Firms, and accelerator groups including: UpFront Ventures, Highway 1, Universal Giving, Project Glimmer, Room To Read, Accel Foods, Enterprise for High School Students, Glide Memorial, Accountability Counsel, #glam4good, Dress For Success and The Roberts Enterprise Development Fund.

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Lauri’s passion is woven into her photography and storytelling. Since graduating from USC’s Film School, her camera has captured Hillary Clinton, Nelson Mandela, Robert Redford, Uma Thurman, Tom & Rita Hanks, Mark Zuckerberg, and Donna Karan to name a few.

Inspired by the talent she photographs, Lauri founded The Project for Women in 2014 and The Project for Girls in 2016 both emphasizing the influence and power of girls and women through her distinctive lens. She continues to produce fashion and portrait photography featured in pub- lications such as Elle, Vogue, and Marie Claire. She most recently co-founded Project Mentor – a forum showcasing dynamic female leaders in fashion, technology, philanthropy and entrepreneurship. Lauri’s ability to connect and photograph is a testament to each woman’s professional journey.

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